January 25, 2008

Face



"Is your worrying global enough?
Face the problem before it’s too late."

This campaign rises from a project of sensitization on Global Warming effects. It tells you that global warming can be a personal choice to make a change. Founded in 1980, Legambiente is an association of citizens that acts for the environmental protection and for the human health, the natural resources and the historical cultural patrimony.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: francesco Emiliani
Art Directors: Letizia Bozzolini, Andrea Salvaneschi
Copywriters: Livia Cappelletti, Marco Carucci
Photographer: Zona 13

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