June 7, 2008

The Girl Effect



"Girl Power" - one term that arose when female intruded the male dominance in many countries decades ago. What stay estranged is this phrase that is nonexistent in developing countries where female rights are still struggling.

Regardless, adolescent females in developing countries should be entitled to this term, be allowed to earn it by being offered opportunity to battle for the inequality of socio-treatment and economical benefits. They should have the opportunity to make a change not only their families, but also their communities and countries. Before they can change their surrounding, the world needs to give itself a change. As a start, the Nike Foundation and the NoVo Foundation have donated $100 million and collaborated with Norfolk based Grow Interactive and Portland ad agency Wieden + Kennedy to drive this cause for the world to recognize The Girl Effect. With that, we hope social issues such as poverty, disease, early marriage, and pregnancy will see a sign of reduction, so that the girls can unleash their power and lead their communities and nations towards change.

I enjoy watching the clip. I hope you do, and at the end of it, something inside of you is itching and screaming to make a difference, how minimal it may be.

Peace out.

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